- We pursue the core values as "in pursuit of beyond, in pursuit of better forever".
- We pursue the spirit as "dedicated, factualistic, studious and innovative" ,and insist on the concept that is productivity and competitiveness.
- We pursue the business concept as "customer must come first forever", meeting the demand of customers is the basic starting point to carry out all of the thing for us.
- We pursue the quality concept as "quality is decided by technical design", we must handle the matter to right and complete at the beginning, meanwhile advance the standard unceasingly.
- We pursue the development concept as self-reliance and cooperation. Keep following of the international advanced technology, and run faster than market demand.
- We pursue the management concept as” people-oriented, and the human wins, then wins”. Passion, innovation---keep moving.